The Islamic State Of Iraq And Syria - 1647 Words

The Legend on Modernist Terrorism The radical Islamic terrorist organization, recently re-titled â€Å"the Islamic State†, has existed under several names since the 1990s. Its history is an epic of how modern terrorism progressed from a religious and political ideal into an obliterating cult. The Islamic State of Iraq and Syria (ISIS) is a properly-armed group that is a threat to the global security. ISIS, whose merciless members delight in murdering innocent people, must be destroyed before its fanatical followers carry out further genocides. There is an ongoing debate on whether the United States ought to take stronger military actions against the extremist organization, ISIS, or not. Supposing that the United State does not act†¦show more content†¦They are sacrificing natural laws and human mortality in their pursuit to prevent corruption. ISIS forbids freedom of speech and implements their laws by force, ignoring the fact that every individual has the right to sp eak for themselves. By viciously persecuting those of different races and religions, ISIS implements extreme forms of Islamic law in the regions it controls (â€Å"Islamic State (ISIS)†). For instance, recently ISIS has carried out a mass beheading of twenty-one Christian, Egyptian individuals living in Libya and continually murder anyone who refuses to convert to Islam or refuses to follow their extreme regulations of Islam. Apart from extorting Iraq, the Islamic state sell Iraqis artifacts and tax civilians, to raise funds to carry out its unlawful movements (â€Å"Islamic State (ISIS)†). ISIS commits countless activities that are prohibited by many constitutional laws set in developed countries. Since the United States’ army has been involved in many major world wars, in addition to the Korean, Vietnam, and the Gulf War, it ought to be involved in the Global War on Terrorism to aid many innocent civilians who are being tortured without a cause. To remain as a world power and to secure its status and position in foreign countries, the United States is obliged to take a strong action against this radical group, remembering that if ISIS continues to spread there is no doubt that they will reach

The Pride and Prejudice of Men and Women - 813 Words

Love is inconceivably the most confusing concept ever. Some love, simple, or not love at all, is easily achieved, while true-love is very hard to obtain. It is most certainly, at its best, described in Jane Austin’s â€Å"Pride and Prejudice†. One can most likely name a few ways love comes about, that is, â€Å"true-love† or the want to truly be with one, financial stability, and social acceptance. It is most desirable to seek â€Å"true-love†, but is seldom ever found, and when it is, the path in which comes before it will not be a smooth one. If one desires a smooth path, riches, and rise in social rank, one only needs to look no further than a rich man in need of a wife. First we meet Elizabeth and Darcy, Elizabeth being from a middle-class family†¦show more content†¦Simple and easy is all that is, Charlotte wants an easy life, Collins needs a wife. Elizabeth and Darcy traveled through harsh terrain, hating each other, letting social class separate them, and through time realizing each others true feelings and their need to be together. Charlotte and Collins marriage was abrupt and quick, no more then eight hours prior was it that Collin proposed to Elizabeth and so quickly after her refusal did he propose to Charlotte. Charlotte being fully aware of Collin stupidity and pompousness she accepted, because all she desires is an easy life, but for the cost for was her having to give up on ever finding someone she could truly love. That is the keyShow MoreRelatedEssay about The Pride of Men, Their Prejudice Against Women812 Words   |  4 Pagesdifferent was gender roles. For instance, women were bound to the home and men were able to do pretty much anything they pleased. Double standards arose—a man could travel by himself and be praised for getting to see the world, while a woman who did the same was berated and reckoned b y others as a vixen. The greatest double standard of all in The Odyssey, though—and perhaps the most frustrating—is that men were allowed to go on sexual voyages while women were expected to remain chaste and faithfulRead MorePride And Prejudice By Jane Austen1570 Words   |  7 PagesThe comical novel Pride and Prejudice by Jane Austen depicts the love life of women in the early 1800’s. Austen shows the hardships young women in that time period had to go threw to find their place in this world. Women were thought of as objects to the men, they were supposed to be stay at home mothers, or simple just a accessory to their partner. Women were the subordinates in life, as they still are today. Austen tells the story of how Mrs. Bennet (a mother of 5) works tirelessly to get her daughtersRead MoreJane Austen and Her Feminism1158 Words   |  5 PagesJane Austen and Her Feminism ---analyzing of feminism revealed in Pride and Prejudice Introduction It is universally acknowledged that Jane Austen was a major woman novelist in English; but it is also a truth that almost as universally ignored that Jane Austen was a feminist. By intensively reading her six novels (Sense and Sensibility, Pride and Prejudice, Northanger Abbey, Mansfield Park, Emma and Persuasion) and studying feminism, I have found some significant and fresh thingsRead MoreEssay about Social Classes in Pride and Prejudice by Jane Austen1737 Words   |  7 PagesJane Austen’s novel, Pride and Prejudice, was originally to be titled First impressions. Austen suggests she chose the original title late in the novel, after Elizabeth has seen the change in Darcys manners at Pemberley and feels it can only be due to her influence. However, in 1801 another novel was published using that title so Austen renamed and published her novel, Pride and Prejudice, in 1813. (Stovel â€Å"A Contrariety†). The former title accurately depicts the attitudes of several c haractersRead MorePower of Real Women vs. Power of Elizabeth Bennet1558 Words   |  7 PagesPower of Real Women vs. Power of Elizabeth Bennet Elizabeth Bennet is a remarkable young woman due to her self confidence, which allows her intelligence to shine through, making her less trapped than the other young women in the novel, Pride and Prejudice. Elizabeth is able to fulfill the traditional expectations of a woman without losing her opinionated nature and strong sense of self. In the 1800s, a woman’s main priority was to find a man to marry, and be his loyal wife. What makes ElizabethRead MoreJane Austen s Pride And Prejudice1116 Words   |  5 Pagesof the female sex.† It emphasizes the many ways women have been suppressed, repressed, and oppressed. Pride and Prejudice, by Jane Austen, is about Elizabeth, a young middle-class woman who falls in love with Mr. Darcy, a rich, prideful man whom she has sworn to loath based on a misguided first impression. Furthermore, it’s about the unfairness of society and income. Based on the plot of the story and the definition of feminism, Pride and Prejudice has aspects of feminism but is not considered aRead MoreJane Austen’S Pride And Prejudice Is One The World’S Most1357 Words   |  6 PagesJane Austen’s Pride and Prejudice is one the world’s most popular novels. It was published in 1813,  Pride and Prejudice  was Jane Austen s second novel after  Sense and Sensibility  in 1811. It portrays the situation in the late 18th and early 19th century in England. Set in the country village of Longbourn in Hertfordshire The plot focuses on Elizabeth Bennet, the protagonist and her sisters and the constant endeavors of their parents, Mr. Bennet and Mrs. Bennet to get their daughters marriedRead MoreJane Austen s Pride And Prejudice1697 Words   |  7 Pagessingle man in possession of a good fortune, must be in want of a wife† (Austen 1). In other words, women of the nineteenth century were deemed dependent on men. They were to join an advantageous marriage to remain respectable and achieve a highe r social class. Jane Austen’s Pride and Prejudice concerns the social norms of the eighteenth and early nineteenth centuries—a patriarchal society ruled by men who held economic and social power. Interested in Elizabeth Bennett’s romantic affairs and senseRead MoreJane Austen s Life And Prejudice1430 Words   |  6 PagesAusten was a conservative female who spent most of her time writing novels that reflected her views on love, war, reputation, and class. This eventually influenced her to write a literary classic; Pride and Prejudice. Love in Jane Austen s life was one of the most influential factors in Pride and Prejudice. In her personal life, she had fallen in love with a man named Tom Lefroy whom she spent much of her time with. Through this experience, she wrote letters to her sister about their relationshipRead MoreJane Austen s Death On The Nile Essay1267 Words   |  6 Pagesaround the case. Pride and Prejudice, written by Jane Austen in 1813, tells the story of Elizabeth Bennet, and her relationships between her family and families beyond her class and the issues that arise between the different class statuses. Agatha Christie and Jane Austen have similar perspectives on the values that the upper class hold dear, such as gender roles, importance of social status and reasons for marriage. Agatha Christie and Jane Austen both reveal the expectations for women in their novels

Albert Einstein Speech Essay - 998 Words

Joshua, I am going to the smoking car for a while. Joshua opened the door to the smoking car. There were a collection of men most of them smoking cigars and talking and laughing and drinking. Joshua sat down at a table next to a table in which two men sat. One man had baggy clothes and was smoking a pipe. He had Brunette hair, brown eyes and about 33 years old. The other gentleman had brown hair a moustache, glasses and was wearing a suit. He was approximately 54. They were both speaking German, but Joshua was wearing his Universal Translator { * refer back to page 33.} Joshua, Good Afternoon, Gentlemen. My name is Joshua Rowland, and what might your names be? Max, Well, my name is Max Von Planck. Albert, And my name†¦show more content†¦OK, now on with the lecture. On the other end of the spectrum of physics is relativity. Now Max, essentially invented Quantum Mechanics and I explained Relativity, well to be more specific, the Special Theory of Relativity. Max, Both quantum theory and relativity are two of the most successful theories that we have ever had. The problem is that they don t play well together. That s right, two theories that are as close to reality as we have ever come to are not compatible with each other. It doesn t make any sense, does it? When you try to apply relativity to the very small scales of the atomic realm, suddenly the mathematics does not make sense any more. Quantities become infinite and predictions go wildly astray. How is this possible? If I could answer that question, I would be preparing my speech for my Nobel Prize ceremony. The thing that makes this amazing is that each theory is so close to describing reality that it is almost inconceivable that it could be incorrect! If either or, indeed, both theories are wrong, it will bring about a complete revolution in our understanding of reality. Albert, I agree with the assessment that physics requires a great deal of imagination, but this imaginatio n is in a straitjacket. This means that you cannot imagine anything you like. What you theorize must also conform to everything we already know. In other words, any new theory must not only explain the newShow MoreRelatedAlbert Einstein The Menace of Mass Destruction Speech Essay660 Words   |  3 PagesAlbert Einstein â€Å"The Menace of Mass Destruction Everyone is aware of the difficult and menacing situation in which human society - shrunk into one community with a common fate - finds itself, but only a few acts accordingly. Most people go on living their everyday life: half frightened, half indifferent, they behold the ghostly tragicomedy this is being performed on the international stage before the eyes and ears of the world. But on that stage, on which the actors under the floodlights playRead MoreAlbert Einstien: The Smartest Man in History Essay898 Words   |  4 PagesEinstein helped create the scientific world we all know today. He is one of the worlds most famous scientists. Not only that, you may know Albert Einstein as the man with crazy hair or the man on the bicycle. Whatever you remember of him, he will always go down as one of the smartest men in history. Albert Einstein has forever changed American history. In this essay, you will read about Alberts early life, family and marriage, his miracle year, his scientific career and theory of relativity, USRead MoreAn Influential Physicist Of The 20th Century1906 Words   |  8 PagesAlbert Einstein was a German-born physicist who developed the general theory of relativity, among other feats. He is considered the most influential physicist of the 20th century. Synopsis Born in Ulm, Wà ¼rttemberg, Germany in 1879, Albert Einstein had a passion for inquiry that eventually led him to develop the special and general theories of relativity. In 1921, he won the Nobel Prize for physics for his explanation of the photoelectric effect and immigrated to the U.S. in the following decade afterRead More Albert Einstein Essay example1766 Words   |  8 PagesAlthough there are other very interesting physicists who have contributed to the scientific world, I decided to do some research on Albert Einstein. You may have heard funny stories of his quirkiness like not wearing socks, or you may have seen posters of him with his wild, untamed hair. I have wondered what Einstein is really like. What was the personality of this man who was so incredibly smart? And if he really was that smart, why would he treat his hair and feet so poorly? This web pageRead MoreAlbert Einstein : A Hero And A Villain2043 Words   |  9 PagesMoore English 114 07/13/17 The Story of a Hero and a Villain In this essay will discuss the story of a hero and the story of a villain. Power, control and supremacy are the main traits of the deadliest dictator of all-time; During World War II Adolf Hitler brutally murder and torture millions of Jewish people making him one of the evilest men in history. On the other hand, we have the brilliant and innovative Albert Einstein one of the greatest minds of the twentieth century. A hero admired by manyRead More The Union of Science and Religion through Isaac Newton Essay1601 Words   |  7 Pagestheology -- enough to fill about 17 average-sized volumes today.4 However, Newton was reluctant to publicize his religious works because his views differed from the commonly accepted thoughts of society.5 Wanting to avoid conflict, he kept his theology essays private, and most were not published until after his death. In the General Scholium of the edition of Newtons Principia published in 1913, Newton wrote an 800-word description of his God. He defines God as eternal, infinite, absolutelyRead MoreEssay on The Biography of Albert Einstein2099 Words   |  9 PagesThe Biography of Albert Einstein Born in 1879, Albert Einstein is known today for his incredible mathematical ability and†¦ well, his wild hair. But more important than the physical attributes of his cranium, is the fantastic information which it provided. He will probably always be remembered as the greatest mathematical genius of the modern world. Honors he has received for his works include the Nobel Prize, which he was awarded in 1921, the Royal Society Copley MedalRead More Rhetoric in the American Immigration Debate Essay1659 Words   |  7 Pagesinfrastructure, and the economy. He uses charts and figures to clarify his points and makes it seem like through his use of logos he will come to a logical conclusion on the costs of immigration to the country. However, although Hayworth peppers his speech with facts and figures, which might be seen as a logical approach by his supporters, and although he has the credibility to discuss the issue as a congressman from a state central to the debate, the conclusions he wants the audience to make are largelyRead MoreGuess Paper of Class 1sy Year English1570 Words   |  7 Pages________________ on recieving warm welcome by a huge crowd of newly created nation. Proudly Calmly and Seriously Rudely Shyly xii) The famous scientist who has been presented as a model in the lesson Science and Scientist is ___________. Rutherford Albert Einstein Newton Watson xiii) The poet of Under the Greenwood Tree wants to go in the forest and turn throat to: Merry notes Happiness in to sorrow Ambitious Money notes xiv) Lines from Deserted Village shows the concept of __________________. BeautyRead MoreSummary Of I Just Reformed The School System By Prince Ea1100 Words   |  5 PagesThe two pieces I will be covering in this essay are â€Å" I Just Sued the School System† and â€Å"Somewhere in America†. The first one consists of a man named Prince Ea who created this short movie/slam poem where he is in court and suing the school system for being unfair, cruel and old school. Prince backs up his ideas completely with examples in history. The other piece I am comparing is three girls, Belissa Escobedo, Rhiannon McGavin and Zariya Allen, who share their unspoken high school eperiences.

Sexuality And Violence An Integral Part Of Human Nature

Sexuality and violence is an integral part of human nature that is distinct yet at the same time linked in many ways to each other. In nature, the majority of alpha males have dominance over the female counterpart whether it is in their daily lives or sexual interactions. To some extent, it is similar in human beings, where power, aggression and authority may force the weak to be subjects of their abuse. Without the protection of law and order, as seen in past human societies, immoral and unethical events would occur. While women had always been the target of sexual abuse since the early ages, males and as well as other gender identities are not uncommon targets. Perpetrators and victims may not always be the ones who we expect them to be. Speaking from a psychological perspective, it is believed by some, such as Sigmund Freud and his followers, that it is the nature of human beings to be motivated by primitive sexuality needs (Mannoni 1971, 146-147). The ones that are weak, physical ly, mentally and socially are often victims of sexual abuse. Art history had depicted many instances of sexuality and violence that reflected the view of society at that time, since sexuality in text did not simply analyze an already constituted area of cultural knowledge; rather, they actively defined cultural knowledge (Nead 1990, 326). The purpose of this research paper is to review the perspectives of selected art pieces from different eras and compare the impact it brings to the society onShow MoreRelatedThe Complex Layers Within the Little Mermaid1206 Words   |  5 Pagesfrom their original versions to get rid of sexual undertones and horrific violence against innocent characters, injecting their interpretation of Christian morality into the subtext. Laced with various complex layers, the original tale of The Little Mermaid is imbued with poignant cultural meaning. Sirenetta, the young mermaid protagonist, dwells in a kingdom under the sea with her older sisters, but desires to become human after she falls in love with a prince whom she saves from drowning (BrothersRead MoreHoffman and Derr806 Words   |  4 Pagesauthors disagree. Hoffman argues that nature has intrinsic value meaning it has value in and of itself. He is supportive of the bio centric ethic which includes all things which are alive or are integral parts of the ecosystem as deserving moral consideration. Hoffman is very critical of the homocentric view which believes that the environment is only as valuable as we make it. Meaning that things are based deemed valuable only if they are beneficial to human well being and development. Hoffman associatesRead More How America Should React To Ho Essay2096 Words   |  9 Pages How America should react to homosexuals Many experts agree that homosexuality has existed as long as human beings themselves, although the attitude towards them has undergone dramatic changes in some countries. Accepted by many societies during Greek and Roman era, most of the time homosexuals were considered to be sinners against nature and even criminals. In Medieval and modern periods homosexuals were prosecuted. Enlightenment brought some liberation, substituting death penalty by imprisonmentRead MoreEssay on Alternative Lifestyle in Society2125 Words   |  9 Pagesthe case most of the time. How should society react to homosexuals? Many experts agree that homosexuality has existed as long as human beings themselves, although the attitude towards them has undergone dramatic changes in some countries. Accepted by many societies during Greek and Roman era, most of the time homosexuals were considered to be sinners against nature and even criminals. In Medieval and modern periods homosexuals were prosecuted. Enlightenment brought some liberation, substitutingRead MoreIntroduction: â€Å"The new mestiza copes by developing a tolerance for contradictions, a tolerance for3200 Words   |  13 Pagesthe good, the bad, and the ugly, nothing rejected, nothing abandoned. Not only does she sustain contradictions, she returns the ambivalence into something else† Issue of Cultural Competency: In the field of human services, â€Å"cultural competency† has become a common buzz meant to address in part the . The intention being, that workers are able to achieve some level of knowledge and training that prepares them to work with different groups of people with and understanding of and sensitivity to the variedRead MoreEssay about Ecofeminism4924 Words   |  20 Pagesfirst part of this essay will outline the main arguments of the feminist ecologists and deal with the concept of Ecofeminism. The second part will sketch the main arguments of Rosemary Radford Reuther book, Gaia and God. The final part of this essay will analyze: Starhawks The Spiral Dance, Witchcraft as Goddess Religion, The Homeric Hymn to Demeter, and the Descent of Inanna and examine the pros and cons of the position that a return to goddess worship would save our planet. Part One Ecofeminisms Read MoreStanley Kubrick Essay1863 Words   |  8 Pagesabout Discovery One on a voyage to Saturn. Bowman then goes though the pillar thing to begin the Star Gate sequence, a psychedelic trip to the end of time with metaphysical undertones. I believe that Kubrick divided 2001 intentionally into four parts to make it stand out from the rest of his films. It seems to me that 2001 is an allegory for the progress of mankind as a species. It seems to be a visual representation of the metaphysical wanderings of Carl Jung, who discussed humanity as havingRead MoreContraception Insurance Mandate: The Religious Exemption Debate1616 Words   |  7 Pagesnot [exempt]† (Corbin 2013, 1470). These guidelines for exemption were proposed by the Department of Health and Human Services, and still controversially leave schools, hospitals, and social service providers, who may be of religious affiliation, under the obligation to provide and support access to contraceptives. As Kathleen Sebelius, the Secretary of the Department of Health and Human Services states, â€Å"this decision was made after very careful consideration, including the important concerns someRead More The Face of Exploitation in Public Health Essay3135 Words à ‚  |  13 Pagesconstructed systems of classification such as gender, sexuality, nationality, and economic class. It has been a system of correlation between the behaviors which seem prevalent within social groupings and chances that those behaviors will lead to disease transmition or infestation. In January 2004, the World Health Organization announced a radical change in their policies surrounding public health study and prevention in the 2004 World Report on violence and health. Instead of focusing on larger globalRead MoreEffects Of The Objectification Of Women3623 Words   |  15 Pagesa type of educational and priming tool. Artists, however, tend to (almost popularly) integrate controversial lyrics into their songs that many argue send young, impressionable viewers socially unacceptable messages ranging from desensitization to violence against women to Satanism (McIntosh Pavlik, 2004, p. 94). Research shows that between 40 and 75 percent of music videos contain sexual refere nces. Although these references are generally mild and nongraphic, sexism remains strong. As a result,

American Dream Essay - 992 Words

Immigrants All around the world the United States of America is viewed as a place of freedom and equal opportunity for all people who settle in the country. Immigrants, especially from second or third world countries, view America as a chance for them to start over and a live the lavish lifestyles they are accustomed to hearing. However, this belief that everyone in the United States lives how they want to and has equal opportunity is false. Immigrants from countries all over the world face many different issues as they settle in the United States. Although these problems may vary, the message is the same; the American dream is a lot more difficult to achieve than previously thought. Although every immigrant is different in the problems†¦show more content†¦Since immigrants enter this country every day in search of a new life there is a constant fear that you employer is going to find a replacement for your job if you fail to excel at it. In the Book, Of Beetles and Angels by Selamawi Asgedom, Mawi’s father Haileab finds a job as a janitor, but after his health starts to fail him he loses his job. As time went on Mawi went onto describe how his father was deteriorating. He described how, â€Å"his eyesight departed slowly, and his work error multiplied – a lost key here, an unlocked door there – until his employers had no choice†( Asgedom 96). As a result of Haileab eyesight beginning to decrease he was let go from his only job; therefore, he could no longer support his family. Since Haileab was the only one in the family working at the time there was no source of income for the family. As a result, the family was forced to give up their home because they could not make their rent payment. Unfortunately, it is very common for immigrants struggle to sustain a job. Many immigrants, especially from third world countries, face this issue due to their low skill and education levels. In most cases immigrants rely on the job they have just to get by. Money is necessary to allow people to live the American dream and since so many immigrants cannot sustain a job there can’t fund success andShow MoreRelatedThe American Dream and Death of a Salesman Essay937 Words   |  4 PagesThe American Dream is one of the most sought-after things in the United States, even though it is rarely, if ever, achieved. According to historian Matthew Warshauer, the vision of the American Dream has changed dramatically over time. In his 2003 essay â€Å"Who Wants to Be a Millionaire: Changing Conceptions of the American Dream†, Warshauer claims that the American Dream had gone from becoming wealthy by working hard and earning money, to getting rich quickly and easily. He attributes this change toRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. Self destruction, if you will†¦ Mr. Self Destruct Read MoreThe American Dream: A False Sense of Hope Essay1543 Words   |  7 Pages In an average day, an American is exposed to over 3000 advertisements, (Kilbourne). Whether they want to admit it or not, they are drawn toward them. A common scheme of the advertisers is to allow the consumer to â€Å"picture the new them.† Whether this be a wealthier them, a skinner them, or a prettier them, they gear there product towards every person and want everyone be able to connect with the advertisement and picture the â€Å"new them.† American Idol, Nutrisystem, and The Biggest LoserRead MoreThe American Dream in Death of a Salesman Essay1566 Words   |  7 Pages The American Dream is based on the Declaration of Independence ´: We believe that all men are born with these inalienable rights - life, liberty and the pursuit of happiness. ´ (Thomas Jefferson, 1776). This dream ´ consists of a genuine and determined belief that in America, all things are possible to all men, regardless of birth or wealth; you work hard enough you will achieve anything. However, Miller says people have been ultimately misguided ´. The originsRead MoreA Raisin in the Sun American Dream Essay707 Words   |  3 Pagessegregation was still aloud. In this play you meet a cast of people with dreams of a better life. The American Dream, to be specific. This dream is portrayed differently for each character, all of which impact the play. Two of these character `s are Walter Lee Younger and Lena Younger. In Raisin in the Sun Mama and Walter’s American dreams conflict and impact the family through materialism and desire to be the ideal American family in society. Mama and Walter both desire to provide for theirRead MoreEssay on Is The American Dream Still Alive?531 Words   |  3 PagesI think the American Dream says that anything can happen if you work hard enough at it and are persistent, and have some ability. The sky is the limit to what you can build, and what can happen to you and your family expressed Sanford I. Weill. The American Dream is still alive and obtainable. Many people have a definition of what the American Dream that is obtainable in their minds. People all have unique individual lives. One of the reasons that the American Dream is still alive is that thereRead MoreDeath Of A Salesman American Dream Essay952 Words   |  4 Pagesaccomplished was nearly suitable to feel satisfaction. This is exactly, the â€Å"American dream†: a fantasy for some, and a standard of success easily pursued by others; a belief that through the virtues of hard work, ingenuity and fortune, one may find themselves content and prosperous through wealth. The drama, Death of a Salesman, written by Arthur Miller, tells about a middle aged man named Willy, a suffering American salesperson who struggles to stay financially stable and provide for his familyRead MoreEssay about Living or Dying with the American Dream1274 Words   |  6 Pagesto be successful. We all dream of having a decent job, a house, a car or two, good social connections and the respect of our peers. We dream of opportunity and freedom. In Death of a Salesman by Arthur Miller, many characters are pursuing their own version of this dream, but they go about it in many different ways. Some see work and perseverance as necessities. Others think personal charm and popularity are essential in obtaining their dreams. We see the American Dream through the eyes of manyRead MoreThe American Dream: Its Not All About Money Essay1187 Words   |  5 Pagesthe American Dream consists of. To some it may be the realm of possibilities, while to others it may be fame and fortune. America is the only country in which the idea of a national dream has been continually upheld, and we have been a model for other nations to follow. Foreigners have come here to live the dream, and all the while Americans are still struggling to find it. As we continue to search high and low for how to find or how we can buy the dream and make it a reality, Americans haveRead MoreEffects on the American Dream, Both Positive and Negative Essay example1019 Words   |  5 PagesEffects on the American Dream, Both Positive and Negat ive The editors of Forbes called on these writers: James Q. Wilson, Katherine Newman, Robert Reich, Gertrude Himmelfarb, Natwar M. Gandhi, and Charles Derber. To answer this following question: If things are so good, why do we feel so bad? The American Dream has both positive and negative effects on the country, but in the end people will ultimately create their own fates. There are many positive effects that the American Dream has such immigrant

Essay on Cultural Anthropology Culture And Religion Essay Example For Students

Essay on Cultural Anthropology : Culture And Religion Essay Cultural anthropology has taught me a lot in such a short time. This class has been very eye opening to me and has made me think more about the different cultures around me and just how important it is to learn about them. One of the things I have learned is how religion is related to culture. Culture is behaviors of a community such as the food they make, the music they listen to, and the rituals they take part in. This can be very similar to religion because a culture is based off of their religious beliefs. Some cultures do not eat pig because it is against their religious beliefs. Some cultures listen to particular songs because it is based off of their religious beliefs. Another thing cultures relate closely to is languages. Without language a culture cannot be passed down because there is no way to tell of the cultures ways. For instance many native american rituals have been lost because they were written in languages that now, not even the elders know how to speak. This is why language and religion are both very important aspect of culture. One down side of having so many different cultures and religious beliefs in ethnocentrism. Ethnocentrism is the belief that ones group is superior based off of language,behavior, customs, and religion. You see this everyday especially in America. America is awful when it comes to equality. Especially the group of white americans who believe that everyone should speak english because english is a â€Å"superior† language. America does not have a national language or religion because it is supposed to be the land of freedom and equality but that does not stop all of the ethnocentrism we see. People who express ethnocentrism are very judgmental. In all reality there are so many different relig. . has given me significant insight about people all over the world. At first I thought this class was stupid and I didn t get why I needed to take it. My major is social work why would cultural anthropology relate to me? But in all reality this class out of all my prerequisite will help me out the most. In social work it is important for me to be able to relate to the family. If I do not understand their religion and culture it could be very hard for me to do my job and help the family. Every culture has a different family structures and traditions that could be crucial to know about when it comes to solving their problems. What the american culture seems as wrong another culture might see it as okay and that is very important to look at. This class has taught me that learning about other cultures is important and I am excited to study more about these other cultures.

Case study on Sofitel hotel

Question: Describe about the Report For Sofitel Hotel of Multinational Group. Answer: Introduction Accor hotel is a multinational group of hotels and resorts that operate in over 90 countries across the globe. This group was founded in 1967 and is headquartered in France. This group manages hotels that range from economical and budget-friendly hotels to five-star hotels. The economy brands that are part of the Accor group include Hotel f1, Ibis budget, Ibis styles. The midscale brands that are part of the Accor group include Mercure, Novotel, and Adagio. Sofitel is a luxury brand that has its presence in five continents and over 40 countries. This brand was founded in 1964 and is headquartered in France. Sofitel is a hotel chain that is part of the Accor group. This hotel chain has won several awards. The Sofitel hotels offer every facility that the guests can think of like complimentary Wi-Fi, play station, private pool, LCD/ LED television set, CD player, cordless telephone, microwave, refrigerator etc. The hotels offer exquisite facilities like 24-hours front desk service, facilities for physically challenged people, spa beauty treatment area, Jacuzzi, salon, gymnasium, barbeque, bars, kids entertainment section, option for babysitting, currency exchange centre, business centre, option for private chef, express laundry, florist, library, medical services, travel desk, water sports, option for chauffeur etc. It caters to people who wish to experience fine dining, luxury and spas (Weinstein, 2014). The hotels have highly profession al, skilled and friendly staff members. Sofitel focuses on customer relationship management. Market and situation analysis Market analysis is done to analyse the attractiveness of the market related to a particular industry. A market analysis helps a brand to take decisions related to investments in terms of inventory, manpower, machinery, promotional activities and technology. Based on the market analysis, the brands make an assessment of the future opportunities and threats in relation to their strengths and weaknesses(Milfelner Korda, 2011). Following are some of the elements of market analysis: The size of the market- It takes into consideration the sales volume of a particular market which further depends on upon the number of customers and their demands. It is equally important to understand the market potential by taking into account the potential customers. Prevailing trends in the market- It is important to be informed about the changes in the technology, social conditions, legal system, regulations, economic factors, political conditions as they responsible for opportunities as well as threats. Various techniques like test marketing, risk analysis, customer feedback analysis, competitor analysis are used to understand the market trends. Distribution channels available in the market- It takes into consideration the existing and emerging distribution channels (Padmanabhan, 2008). The scope of profitability- Factors like the power of customers, the power of suppliers, entry barriers for an industry, economies of scale, access to high-quality/ low-cost resources, the rivalry between brands in the same industry, the threat of substitutes etc. determine the profitability in a particular industry. The growth rate of the market- The difference between the actual market volume and the potential volume gives an estimate of the market growth. The adoption rate for similar products/ services can use to analyse the market growth rate (Tsai, 2006) . Pricing trends within the industry- It is important to understand how pricing for products/ services is done within an industry. Setting the prices too high will lead to loss of customers, whereas setting the prices too low will lead to a negative perception in the minds of the customers regarding the quality of products/ services. For the project, a number of drivers can be used for demand generation-promotions through online and offline modes, the introduction of attractive packages and discounts like complimentary breakfast for 2 people, get 10% discount on a stay for two people in November (Sen Kaushik, 2016). In order to analyse the demand for a hotel, the market can be divided into various categories- commercial, leisure, extended stay etc. Commercial demand takes into account the business travels. The hotel should have a tie-up with the corporate offices in close proximity so that those corporate houses prefer only our hotel for their clients and visitors. The hotel should also start a loyalty program in the commercial category. Extended stay demand takes into account those customers who require accommodation for more than five days. People who visit the place for a research project or construction project fall under this category ("What is Marketing Analysis?", 2015). Leisure demand takes into account the individuals and families that visit a place for travel purpose. They will require an accommodation when they visit Sydney for a vacation or visiting their relatives/ friends. Leisure demand is strongest during weekends, summers and holiday periods. It mainly depends on upon the disposable income of customers. Brand and ownership Sydney central business district is the main commercial area of Sydney. It is the main financial and economic centre of Australia. Some of the largest companies in Australia are a situation in this location. Head offices of many multinational companies are situated in this region. Offices of Commonwealth Bank of Australia, Allianz, Citibank, Westpac etc. are situated in this location. Queen Victoria Building is situated in the heart of Sydney CBD which is a very popular shopping destination. There are various tourist attractions in Sydney like Sydney Harbor Bridge, Darling Harbor, Watsons Bay thus tourists visit this location every year (Serafini Szamosi, 2015). This location is well-connected to other parts of Sydney by buses, ferries, and railways. Thus, this would be an ideal location for opening a Softie hotel. Internal analysis It is very important to have an assessment of the financial, technical, infrastructural and human resources that are available and have an estimation of these parameters regarding their future requirements (Serafini Szamosi, 2015). PEST analysis PEST (Political, Economic, Socio-cultural and Technological) analysis is generally done to analyse the external factors that affect the brands decision making and strategy formulation. Political factors- These factors include the attitude of political parties towards trade, the level of democracy and political stability within the country of operation. It also takes into consideration the employment laws, minimum wage laws, trade regulations/ restrictions imposed by the government, tax-related rules, consumer protection laws, rules regarding mergers/ acquisitions (Zulkurnain Kaur, 2014). The Australian government is very encouraging towards the hospitality and tourism industry. Economic factors- These factors include the income distribution, economic condition of different segments of the population, the level of employment, purchasing power, the price of raw materials, the growth rate of the economy, inflation rate, interest rate, exchange rate, monetary policies, etc. Since the income distribution is uneven, the lower income segment of the population cannot afford the facilities provided by a luxury hotel. In Sydney, the level of literacy and employment is high, the growth rate of the economy is high and the purchasing power of customers is high (Zulkurnain Kaur, 2014). Thus Sydney will be a suitable location for the Sofitel hotel. Socio- cultural factors- These factors include demographic factors, the perception of people towards themselves, traditions, beliefs, the lifestyle of people, the growth rate of the population, living standards and level of education. The role of media is also taken into consideration (Simons Hinkin, 2001). In Sydney, people are very conscious of their lifestyle and their standard of living. Customers are aware of what is happening in other parts of the world. Technological factors- These factors include changes in information technology, the amount of money spent on Research and Development, the introduction of e-commerce, new manufacturing techniques, changes in logistics, the rate at which innovations are happening and pace at which technological changes are being accepted. In Australia, a lot of money is being invested in the field of hospitality and tourism. With the advent of technology, internet penetration is quite high in Australia. Thus online marketing is the most preferred mode of marketing (Simons Hinkin, 2001). Mobile applications have become very popular. Technology has resulted in a faster exchange of information among the stakeholders. Since the majority of people in Australia have access to the internet, online marketing should be used for the promotion of the Sofitel hotel. Porters five forces analysis Porters five forces model (refer figure 1) helps to analyse the level of competition within the hospitality industry and the attractiveness of the hospitality industry. Attractiveness refers to the overall profitability of the industry. An attractive hospitality industry does not mean that every hotel will have the same profitability. Hotels can make use of their competencies and innovative business models to achieve high profits. Following are the five forces that affect the competitiveness of a brand: Rivalry among existing competitors- The rivalry among competitors in the hospitality industry is fierce. Today, people have access to the internet where they can compare the prices and services offered by different hotels. Intense competition can lead to price and promotion wars. Hotels reduce their prices and offer attractive packages in order to stay ahead of rivals. The Internet has the ability to cover large geographical areas, thus increasing the competition. The threat of new entrants- The initial investment to set up a hotel is one entry barrier. The second barrier is the ability to differentiate on the basis of location, staff, quality of services, quality of food, ambiance, brand image etc. Thus, it is very difficult for new entrants to enter the luxury hotel market. The threat of substitutes- In the hospitality industry, the threat of substitutes is high. You can find a hotel at every corner of Sydney. These hotels have different price ranges, different ambiances, and levels of services. This gives customers a number of alternatives. It is possible for one hotel chain to attract the customer base of other hotel chains with innovative marketing campaigns. It is important to entice the customers to choose your hotel over other hotels. Bargaining power of buyer- In the hospitality industry, the bargaining power of buyers is very high. With the advent of technology, it has become very easy for customers to book a hotel online. They do not need any middlemen or travel agents to help them in choosing a hotel. The cost of switching is very low in this industry. Thus, it is very important for a hotel to create an everlasting impression on the minds of customers with unique differentiators. The bargaining power of suppliers- The bargaining power of suppliers in the hospitality industry is low. The hospitality industry is known for its services that manpower is the backbone of this industry. Thus the staffs are the in-charge of daily operations. A hotel relies on suppliers for kitchen ingredients, liquor, linen, beddings etc. Figure 1: Porters Five Force Model SWOT analysis SWOT analysis takes into consideration the issues that internal and external to a brand. Strengths and weaknesses are internal to the brand, whereas opportunities and threats are external to the brand. The analysis of these internal and external issues helps a brand to determine whether the existing strategies will help the brand to achieve its objectives or not. Strengths- These include the positive attributes of the hotel that are within the control of the hotel and lead to profitability like brand recognition, human resources, suppliers, favourable physical location, quality of services etc. Weaknesses- These include negative attributes that hamper the growth of the hotel like limited access to technology, lack of marketing strategies, poor inventory management, lack of online presence etc. Opportunities- These include the factors that motivate a hotel and if explored properly, these factors can give the hotel an edge over its competitors like changing preference towards fine dining, use of online promotional techniques, upcoming social events/ festivals and holidays etc. Threats- These include a factor that is not within the control of the hotel and can pose risks for the hotel like an increase in prices of kitchen ingredients from suppliers, negative media coverage, change in government regulations, new tax-related laws, a price war among competitors etc. Stakeholder analysis A brand is accountable to all its shareholders and stakeholders (employees, customers, suppliers, investors, government agencies, non-governmental organizations). Stakeholders can be segregated into primary and secondary stakeholders. Primary stakeholders are those stakeholders that are directly affected by the decisions/ activities of the brand and are involved in some economic transactions with the brand e.g. employees; customers, investors, suppliers etc. thus are extremely valuable for a brand. Customers can be defined as those primary stakeholders that buy the goods/ services provided by a company/ brand and help the organization in earning profits. A company/ brand can increase brand loyalty by maximizing the value-creation either by providing products at a lower cost in comparison to its competitors or by providing top-notch quality of products and services (Karadag, 2006). Employees work for a company/ brand in exchange for monetary and non-monetary benefits. Their time and hard-work can be credited to the growth and success of a company/ brand. Capital can be considered as the lifeline of a company as without capital even the day-to-day operations of the company can be hampered. Thus, each and every investor is valuable to the company. Suppliers provide raw material and equipment/ machinery for the company as the specifications mentioned by the company. Secondary stakeholders include the general public, support groups, media, government etc. who are not involved in economic transactions with the brand. Special groups play a vital role in changing corporate behaviour by taking up issues ranging from working conditions for employees to environmental pollution (Hope, 2003). It is the responsibility of the brand to maximize value creation for all its shareholders, stakeholders and the general public for the sustenance of brand image and market share. A public relation is an effective tool that is being used for strategic communication. Public Relations are used to increase awareness about the brand and improve customer perception towards the brand. It helps to evaluate the attitude of the general public and gain their acceptance. Public refers to the people with whom a brand interacts directly or indirectly- customers, employees, investor, suppliers, media, government organizations and non-governmental organizations. Sofitel hotel should use tools like press conference, press release and interaction with the target audience. The hotel should have its own website that will have all details of the services/ facilities it offers and the terms and conditions that need to be followed. Strategic goal setting It is imperative to set goals/ objectives in order to measure the impact of the marketing and communication strategy adopted for the hotel. Since the Sofitel hotel is being opened in Sydney CBD, the main objective of the marketing plan should be to increase awareness about the brand among people and encourage people to visit the hotel to experience world-class food and services (Koch Nafziger, 2011). The objectives/ goals for the marketing plan should be SMART (Specific Measurable Achievable Realistic Timely). The outcomes of the goal should be quantitatively measurable. The impact of the marketing plan can be measured by calculating the % increase in awareness level and % increase in the visitor level (Bipp Kleingeld, 2011). 6 months should be taken as the time constraint for measuring the impact and effectiveness of the communication plan. Competitor analysis Competitor analysis is done to analyse the strengths and weaknesses of the existing and potential competitors. This also helps in identifying the threats and scope of opportunities. On the basis of competitor analysis, formulation, implementation, and monitoring of strategies are done. Competitor analysis can be done through the annual shareholder reports published by the competitors, press releases by competitors, capital investments done by competitors, investment in Research Development, mergers, and acquisitions and promotional activities (Albayrak, 2015). Competitor analysis can also be done by analysing the websites of the competitors and their pages on social networking sites. Following are the main objectives of competitor analysis: Listing of brands operating in the same market and targeting the same segment of customers. Understanding the objectives and capabilities of the competitors Understanding the strategies formulated by the competitors. Understanding how the competitors will react to the brands decisions and actions (Albayrak, 2015). Competitor analysis helps to create detailed profiles for the major competitors within the given industry. Following elements are involved in competitor profiling: The background of the competitor: It includes the presence of the brand both online and offline, history of the brand, mission, vision, values and brands organizational structure (Albayrak, 2015). The product portfolio of the competitor: It includes the list of existing products/ services offered by the brand, development of new products/ services, patents, licenses, investment in Research Development. Financial stability: It includes profit growth rate, asset versus liability ratio, dividend policy, the liquidity of funds, cash flow etc(Guolin Sun, Jie Chen, Wei Guo, Liu, 2005). Human resources: It includes the number of employees, skills/ expertise of employees, remuneration offered to employees, the level of employee involvement, the level of employee satisfaction, management style etc. Promotional techniques- It includes target customers, market share, brand awareness, brand loyalty, the budget for promotional activities, distribution channels, modes of promotion both online and offline, positioning strategy, pricing strategy, product bundling technique. In addition to the existing competitors, it is important to keep a track of the potential competitors. The probability of potential competitors increases when the barriers to entry are low, demand is higher in comparison to the supply, the competition between the existing brands is low and profit margins are highest in the industry. Following are the major sources of potential competitors: Brands dealing with a related range of products/ services. Brands using similar technologies. Brands targeting the same market segment, but with complementary or substitute products/ services. Brands operating from different geographical locations, but dealing with similar products/ services New start-ups managed by former employees of existing competitors (Aung, 2000). Competitive advantage In todays competitive world, hotels are making strategic moves to gain advantages over their competitors. A strategy is basically a plan of action that is chosen to achieve the desired objectives after analysing the internal and external factors affecting the business while taking the uncertainties into consideration (Aung, 2000). These days hotels try to gain leadership in terms of customer experience, pricing of food/ services and quality of food/ services. Hotels strive to provide unique value to the customers on the basis of cost or differentiation (customer experience, innovation, quality of services etc.). Competitive advantage (refer figure 2) is based on the key strengths that are specific to the brand like staff management, inventory management, technology, which results in enhanced efficiency, reduced overall costs, and superior quality. Capabilities and resources are the prominent factors that help a brand to attain competitive advantage. An edge, over the competitors leads to an increased profitability (Aung, 2000). Following are the major factors that result in superior value creation for the customers: Human Resource- Staff plays a vital role in a service based industry. It is imperative to have a strong HR department that takes care of selecting, training and motivating the staff and maintains a healthy work culture. This would certainly help in improving the staff productivity and customer services. Logistics- Luxury hotels make use of a standardized procurement process for items like kitchen ingredients, liquor, linens, beddings, souvenir good, furniture etc. Information system- Information system in the hospitality industry is used to keep a check on financial data, inventory levels, dealing with customer responses/ inquiries and customer bookings (Bhabra, 2007). It helps to manage the payment and billing system. It helps in maintaining a centralized database regarding prices and availability of rooms through travel agents, booking sites and reservation at the hotel reception. Infrastructure and facilities- Luxury hotels have large conference halls, internet facilities, spas, gymnasium, recreation/ gaming areas, pools, salons etc. apart from the rooms and dining areas. Figure 2: Building blocks of competitive advantage Segmentation Market segmentation is critical for making a strategic marketing plan. Segmentation is a technique that is used to divide the entire market available for the industry into small sections where customers belonging to one section have the similar needs/ demands/ aspirations/ priorities and respond in a similar way to a marketing initiative. Segmentation can be done on the basis of geography, demography, behaviour, socioeconomic factors, psychological factors, and awareness. A target audience is selected on the basis of segments. Segmentation is done with the purpose of gaining a competitive advantage (Blocher, 2007). It helps a brand to make maximum utilization of the available resources and offer different products to different customer segments. Due to globalization, brands make use of cross-cultural approaches and cross-national approach. Following are the different approaches for segmentation: Segmentation on the basis of geography- Market can be segmented on the basis of continent, countries, states, cities, postal codes, climatic conditions etc. Segmentation on the basis of demography- Market can be segmented on the basis of gender, age, income, ethnicity, educational level, religion, culture, social class, occupation etc. Segmentation on the basis of behaviour- Market can be segmented on the basis of perception, knowledge, brand loyalty, user status, usage rate etc (Blocher, 2007). Segmentation on the basis of lifestyle- Market can be segmented on the basis of customer interests, spending patterns, activities, values, attitude etc. Targeting and positioning process Targeting strategy takes into consideration the diversity in customer and different offerings are made on the basis of market segments. Same taglines and promotional activities should entice the customers belonging to the same target segment. Brands use marketing strategies to target customers. After selecting the target customers, the brands try to create top-of-mind recall and brand loyalty by creating a positive image/ perception of the products offered by the brand against the products offered by its competitors. This is known as positioning. Positioning is very important in competitive markets, especially for low-involvement decisions. A positioning statement is used in every written communication to the stakeholders that helps to distinguish the brand from its competitors by citing the brands credibility, relevance, and factual information so that it influences the buying decision of target customers. For this project, the people of Australia and the tourists visiting Australia should be targeted on the basis of geography. On the basis of demography, people who are unmarried/ married, live in urban areas and are falling in the age group of 18-40 years should be targeted. Educated people who fall in the high-income bracket and who are ready to spend on leisure activities should be targeted. Those people should be a target who enjoys fine dining. The positioning statement for this project should be- Our hotel takes luxury to a different level. We value our customers. Our exquisite dcor, genuine hospitality and attention to details will turn your moments into memories. It is a perfect option for people with gourmet tastes. Design message The presentation (layout, colours, fonts.) and the content of the communication message play a very important role in determining the impact and effectiveness of the communication plan. All the online and offline communications should have the message- Our hotel takes luxury to a different level. We value our customers. Our exquisite dcor, genuine hospitality and attention to details will turn your moments into memories. It is a perfect option for people with gourmet tastes. (Chen et al., 2011) The message should have images of how the hotel will look from the exterior as well as from the interior. Pictures of the lobby, dining area, spas and rooms should be used. The message should include facts like pricing and services offered by the hotel that makes it exclusive and hard to imitate. The message should be designed in such a way that it leaves a lasting impression on the minds of viewers and it entices the viewers to visit the hotel at least once. Development of IMC program The following marketing tools are generally used by brands in order to accomplish their communication objectives: advertising, direct marketing, internet marketing, sales promotion, publicity/ public relations and personal selling. Integrated Marketing Communication means using a set of different marketing tools for accomplishing the desired objectives where all the tools convey the same meaning(Chen et al., 2011). For the Sofitel hotel, advertisements, internet marketing and public relations should be used that includes both online and offline modes of communication. Following are the merits of using PR strategies: Credibility: People consider PR, communications to be more reliable/ credible than other marketing tools. For example, a blog or an article in the newspaper giving positive reviews about the interior design and the quality of food/ services provided by the Sofitel hotel will be considered to be more credible than the advertisement of the hotel on a billboard(Connor, 2003). People also tend to pay more attention towards PR activities because there is a lot of clutter in the advertisement world. Cost: The cost that a brand has to incur in PR activities is far less than the cost that the brand has to incur for giving advertisements. Implementation of communication strategies In the world of advertisements (both online and offline), appeals are used to convey the message: emotional and rational appeal. In rational appeal only facts/figures are stated, whereas in emotional appeal advertisements use different emotions like fear, affection, joy, nostalgia, guilt, pleasure and comfort. For the Sofitel hotel, the emotional appeal should be used- People should come and stay in the Sofitel hotel with their family during their vacations (Tatar Eren-Erdomu, 2016). They should relax, unwind and pamper themselves. A renowned personality (actor, politician or sportsperson) can be asked to be a part of the promotional campaign. Before directing the promotional messages towards the target audience, media planning needs to be done which includes the following elements Medium: A medium (the internet, newspaper, magazines, radio, television) needs to be selected for advertisements. For Sofitel hotel, internet, television, and newspaper should be used for advertising (Lee Oh, 2013). Media vehicle: Media vehicle is the specific tool that is selected within the given medium. For this hotel, advertisements should be given in the Daily Updates newspaper, The Travel Stay Guide channel on television (Lee Oh, 2013). Reach and Frequency: The coverage of a geographical area comprises the reach. Frequency is the number of times in a day the viewer is exposed to an advertisement. In this project, the advertisement should be given in the selected newspaper once in a month and once in 2 days on the selected television channel(E. Dobbs, 2014). For marketing through online mode, social networking sites like Face book and Twitter should be used for promoting the hotel and banner advertisements should appear if a person visits a website related to travel and tourism. Monitoring and analysing the IMC program It is very important to analyse the effectiveness of the marketing strategy because a lot of costs is involved in the promotion activities for a brand. It is meaningless to spend such a huge amount of money if the campaign does not achieve its objectives. Alternate marketing strategies should be considered if the chosen marketing mix is unable to achieve the objectives(Chen et al., 2011). Following techniques should be used to measure the effectiveness of advertisements: Consumer surveys regarding awareness: Once the hotel gets inaugurated and people become exposed to advertisements, surveys should be conducted at an interval of 2 months to measure the percentage increase in the awareness levels and percentage increase in visitor level. Recall test: A random sample of people belonging to the target segment should be taken and they should be asked to recall the message and appeal of the advertisement(E. Dobbs, 2014). Following techniques should be used to measure the effectiveness of PR program: Total number of impressions over a time period of 1 month Percentage increase in the number of positive articles/ posts/ remarks over 1 month Percentage increase in the number of negative articles/ posts/ remarks over 2 month Ratio of positive to negative articles or posts or remarks over 1 month The impact of online communication should be monitored by measuring the volume of visitors on the website of Sofitel hotel and number of posts/ hits/ likes/ shares on social media like Face book and Twitter (Tatar Eren-Erdomu, 2016) . Conclusion Strategies related to marketing, operations, inventory and supply chain should be formulated according to the market analysis, competitor analysis, and internal analysis in order to gain a competitive advantage. Advertising, public relations, and internet marketing will help Sofitel hotel to attract customers and manage to acquire a market share (Connor, 2003). The marketing mix should strive to create a positive public image so that the target customer base visits the hotel to experience a royal treatment and even recommend the hotel to their friends and family. The prime focus of the hotel should be on the quality of food and services so that the customers are forced to revisit the hotel. Undoubtedly, excellent customer experience is the key to succeeding in the hospitality industry. Recommendations Sofitel hotel should make use of the internet for promotional activities and for interacting with the stakeholders through its website, blogs, social networking sites etc. The website should be created in such a way that it conveys a sense of luxurious and pampering experience and encourages bookings. The overall marketing strategy should lend a sense of exclusivity. It is imperative to hire skilled, experienced and efficient employees. Proper training should be given to the staff in order to enhance their knowledge, skills, and efficiency. It should provide lucrative salary packages, other non-monetary benefits, rewards on the basis of performance in order to motivate them and increase their productivity. The hotel should maintain high standards of room service, cleanliness, food taste and plating. The hotel should have a strong information system in order to maintain a database of the customers visiting the hotel and having real-time access to information related to online bookings, customer queries, customer feedback etc. The hotel should a proper inventory management mechanism(Connor, 2003). It is very important to have a reliable forecasting system because the hotel makes use of ingredients that are not readily available. The hotel should choose the suppliers for kitchen ingredients very wisely. The quality of kitchen ingredients should be given more value than the price of kitchen ingredients. 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