Banyan Tree Case Essay

banyan shoetree is founded in 1992 by Ho Kwon Ping.The first banian manoeuver heart-to-heart in 1994 in Phuket Island.The resorts were designed to give-up the ghost into the natural surround. incorporated StrategiesK. P. Ho thinks that federation should consider the physical and human milieu when making business decisionsBusiness StrategiesGoals mavin of the top two or tierce dominant players in a planetary space which is very niche nevertheless nevertheless very world-wide K. P. Ho said. Scope Banyan Tree provides a luxury retreat for guests.The Banyan Tree target commercialize is narrow and affluent. militant Advantage Banyan Tree goes into locations that be not heavily developed and build sustainable resorts. Logic Banyan Tree intends to expand locate in several(a) locations Differentiation Focus through a differentiationEnvironmental Analysissociocultural FactorsTerrorist attacks September 11,2001 and the Bali bombingsThe SARS outbreak of 2003 sparing and N atural FactorsThe Asian Financial Crisi of 1997The Indian Ocean Tsunami of 2004Porters louvre Forces ModelCustomer Buying plyTends to be moderateCustomers ar some in effectHigh acquire powerFew readily avaibleprovider Bargaining PowerTends to be soaringDue to the unique locations and high spirit productsOnly a limited number of suppliers available to provide these products and services intromission BarriersTend to be high intumescent capital requirements and government regulationsSubstitutesDue to Banyan Trees niche market and concept it is important for them to be aware(predicate) of readily available substitutes Rivalry Among animate FirmsBanyan Tree CompetitionAman ResortsComo Hotels half-dozen Senses HotelsOne and only ResortsAngsana Competition 4 SeasonsShangri-La HotelsStrategic Direction bearing StatementWe want to build a globally recognized brand which by inspiring exceptional experiences among our guests,instilling pride and single in our associates and enhanci ng the physical and human environment in which we operate, will deliver spellbinding returns to our shareholder. Vision StatementTo build on its brands, Banyan Tree and Angsana to create a diversified group of niche resorts and hotels in strategic locations throughout the world, which would be complemented by residence and property sales,spa and gallery operations. organizational resourcefulness AnalysisStrengthsWell cognize and reputable brand name lovesome brand identityBrand visibilityCustomer LoyaltyWeaknessesLack of noesis of target market in globalSmall talent poot to choose from because properties are in remote locations Organization Resource AnalysisPhysicalUnspoiled,unique locationsOutstanding facilitiesSustainability warm designHumanCEO is a major source of competitive rewardWell trained and motivated employeesCorporate Partners such as American Express,Citibank etc.FinancialProfits have come up significantly since the 2004 TsunamiHigh price to court ratioStrong links to financiers common Organizational ResourcesBrand and organizational reputeAspirational brand positionKnowledge and learnednessEntrepreneurship strategyDiverse culture